I have followed the Box.net story for a few years now and I have to say they seriously impress me their ability to extend into virtually every platform, create strong partnerships, attract enterprise customers well as remain cool with the consumer.

If I had to pick a good example of the business we want to build we would want to follow in their footsteps. They have been successful in making the concept of sharing files using a web app into full blown cloud computing. Now they’re picking fights with Microsoft over Sharepoint usefulness and expense.

If you’re a starter you are going you can appreciate the execution of this service. We could all learn a thing or two on how to position and grow are businesses by watching how they build theirs. For someone who lives and breathes this stuff, I am blown away with what they have been able to accomplish.